Scott and Charlene from Outdoor Oasis came to me looking for a brand and website that reflected the true essence of their new venture: luxurious, nature-inspired wellness products designed to help people unwind. They already had a sister company, Angus Timber Cabins, so this new brand needed to feel connected, but with its own distinct identity that captured a sense of calm, quality, and quiet luxury.

During the research phase, we explored different directions before landing on a concept inspired by Scotland’s rugged landscapes, black sand beaches, stormy seas, and cozy wood-burning cabins. It was all about balancing that wild, grounding energy with the sleek, high-end aesthetic their products deserved. We refined the look to blend earthy tones, clean typography, and organic textures to create something that felt both natural and elevated - the perfect reflection of their saunas, hot tubs, and cold plunge pools.

The final brand identity and website are simple yet striking, letting the products and photography speak for themselves while creating a seamless, calming experience for visitors. The result is a brand that feels rooted in nature but ready for growth and Scott and Charlene are absolutely thrilled with how it’s come together.