glow & behold

Glow & Behold was a passion project I created to push my creativity and explore what it’s like to design for the beauty and aesthetics industry - a space full of bold personalities and fierce competition. I wanted to challenge myself to think strategically while having fun with colour, typography, and vibe.

I treated it like a real client project, diving into audience research, industry trends, and competitor analysis to understand what makes an aesthetic brand truly glow. That process helped me uncover just how much personality and trust matter in this industry and how strategic design can make even the boldest visuals feel high-end and credible.

The final concept is bright, youthful, and full of retro charm capturing that confident, “feel good, look good” energy that defines the best beauty brands. This project taught me so much about combining strategy with style, and how powerful bold design can be when it’s rooted in purpose.